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Amateur radio (ham radio)

   Amateur radio, also known as ham radio, is a hobby enjoyed by several hundred thousand people in the United States and by over a million people worldwide. Amateur radio operators call themselves "radio hams" or simply "hams."

App-based marketing

   App-based marketing: This is mobile advertising involving mobile apps.

Augmented reality (AR)

   Augmented reality (AR) is the integration of digital information with the user's environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

   Boeing researcher Thomas Caudell coined the term augmented reality in 1990, to describe how the head-mounted displays that electricians used when assembling complicated wiring harnesses worked. One of the first commercial applications of AR technology was the yellow "first down" line that began appearing in televised football games sometime in 1998. Today, Google glass and heads-up displays in car windshields are perhaps the most well-known consumer AR products, but the technology is used in many industries including healthcare, public safety, gas and oil, tourism and marketing.

B

Bar code (or barcode)

   A bar code (often seen as a single word, barcode) is the small image of lines (bars) and spaces that is affixed to retail store items, identification cards, and postal mail to identify a particular product number, person, or location. The code uses a sequence of vertical bars and spaces to represent numbers and other symbols. A bar code symbol typically consists of five parts: a quiet zone, a start character, data characters (including an optional check character), a stop character, and another quiet zone.

   A barcode reader is used to read the code. The reader uses a laser beam that is sensitive to the reflections from the line and space thickness and variation. The reader translates the reflected light into digital data that is transferred to a computer for immediate action or storage. Bar codes and readers are most often seen in supermarkets and retail stores, but a large number of different uses have been found for them.

Barcode reader (POS scanner, bar code reader, price scanner)

   A barcode reader, also called a price scanner or point-of-sale ( POS ) scanner, is a hand-held or stationary input device used to capture and read information contained in a bar code . A barcode reader consists of a scanner , a decoder (either built-in or external), and a cable used to connect the reader with a computer. Because a barcode reader merely captures and translates the barcode into numbers and/or letters, the data must be sent to a computer so that a software application can make sense of the data. Barcode scanners can be connected to a computer through a serial port , keyboard port , or an interface device called a wedge . A barcode reader works by directing a beam of light across the bar code and measuring the amount of light that is reflected back. (The dark bars on a barcode reflect less light than the white spaces between them.) The scanner converts the light energy into electrical energy, which is then converted into data by the decoder and forwarded to a computer.

   There are five basic kinds of barcode readers -- pen wands, slot scanners, Charge-Couple Device ( CCD ) scanners, image scanners, and laser scanners.

C

Cellular telephone (mobile telephone)

Cellular telephone, sometimes called mobile telephone, is a type of short-wave analog or digital telecommunication in which a subscriber has a wireless connection from a mobile phone to a relatively nearby transmitter. The transmitter's span of coverage is called a cell. As the cellular telephone user moves from one cell or area of coverage to another, the telephone is effectively passed on to the local cell transmitter.

The first cellular telephone for commercial use was approved by the Federal Communications Commission (FCC) in 1983. The phone, a Motorola DynaTAC 8000X, weighed 2 pounds, offered just a half-hour of talk time for every recharging and sold for $3,995.

DynaTAC, by the way, was a merged acronym for Dynamic Adaptive Total Area Coverage.

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F

Facebook

   Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages, includes public features such as:

   Marketplace - allows members to post, read and respond to classified ads.

   Groups - allows members who have common interests to find each other and interact.

     Events  - allows members to publicize an event, invite guests and track who plans to attend.

     Pages - allows members to create and promote a public page built around a specific topic.

     Presence technology - allows members to see which contacts are online and chat.

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Geolocation

   Geolocation is the wireless detection of the physical location of a remote device. As a noun, geolocation refers to the physical location itself; as a verb, the term refers to the process of detecting that location.

Global Positioning System (GPS)

   The GPS (Global Positioning System) is a "constellation" of approximately 30 well-spaced satellites that orbit the Earth and make it possible for people with ground receivers to pinpoint their geographic location. The location accuracy is anywhere from 100 to 10 meters for most equipment. Accuracy can be pinpointed to within one (1) meter with special military-approved equipment. GPS equipment is widely used in science and has now become sufficiently low-cost so that almost anyone can own a GPS receiver.

GPS (Global Positioning System) messaging

   GPS (Global Positioning System) messaging is a wireless messaging system for location-specific rather than recipient-specific messages. Somewhat like electronic sticky notes, the messages are sent and received by people with GPS locators in their wireless devices; messages are linked to the location of the sender and accessed by any equipped mobile user entering that location. GPS messaging is sometimes called mid-air messaging, because that's where the messages seem to be located. Hewlett-Packard has a prototype GPS messaging system running in its lab in Bristol, England.

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Handheld device

Hashtag

   A hashtag is a tag used to categorize posts on Twitter (tweets) according to topics. To add a hashtag to a tweet, you just preface the relevant term with the hash symbol (#). That will allow people who follow that topic to find your tweet and perhaps follow you as well. 

I

Information Technology (IT)

   Information technology (IT) is the use of any computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data.

   Information technology (IT)  is a term that encompasses all forms of technology used to create, store, exchange and utilize information in its various forms including business data, conversations, still images, motion pictures and multimedia presentations .

   Information technology (IT) is  the technology involving the development, maintenance, and use of computer systems, software, and networks for the processing and distribution of data.

   Information Technology (IT) is the use of hardware, software, services, and supporting infrastructure to manage and deliver information using voice, data, and video.

To learn  more about the definition of Information Technology (IT) :

http://www.superprofesseur.com/295.html

In-game mobile marketing

   In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear within mobile games.In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens

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Location-based mobile marketing

   Location-based mobile marketingare ads that appear on mobile devices based upon a user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business.

Location-based service (LBS)

   A location-based service (LBS) is a software application for a IP-capable mobile device that requires knowledge about where the mobile device is located. Location-based services can be query-based and provide the end user with useful information such as "Where is the nearest ATM?" or they can be push-based and deliver coupons or other marketing information to customers who are in a specific geographical area.

M

Meta tag

   A meta tag is a tag (that is, a coding statement) in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a Web page. The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it. The meta tag is placed near the top of the HTML in a Web page as part of the heading.

Microblogging

   Microblogging is a web service that allows the subscriber to broadcast short messages to other subscribers of the service. Microposts can be made public on a Web site and/or distributed to a private group of subscribers. Subscribers can read microblog posts online or request that updates be delivered in real time to their desktop as an instant message or sent to a mobile device as an SMS text message.

Mobile marketing

   Mobile marketing encompasses all those activities which connect advertisers to consumers through mobile devices and networks. Mobile devices include phones, PDAs, media devices, portable gaming consoles, tablet computers—and, of course, those devices which function as all of the above. Some mobile devices may only be open to a few advertising channels (for example, a basic cell phone can receive text messages); while other devices support many additional possibilities, including mobile Internet access, video messaging, and the ability to actively initiate and interact with advertising (for example, by scanning a QR code).

   Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad option

   Along with Internet marketing, mobile marketing is part of the newest groups of marketing activities. Companies have been experimenting with the certain ways to reach consumers through their phones, especially with the rise of Apple’s iphone. Some ways to marketing a product or service through a mobile phone include SMS marketing, in-game marketing, banner marketing on different web pages and location based marketing.

   Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.

Mobile search

   Mobile search is the practice of querying a search engine from an Internet-connected handheld device, such as a smart phone.

   The types of information that users search for on mobile devices is typically different from computer-based searches. Users are much more likely to be conducting local searches for information specific to the area they're connecting from. Other mobile searches are generally seeking quick results, such as sports scores, rather than extensive content about a given subject.

Mobile Instant Messaging (mobile IM)

   Mobile Instant Messaging (Mobile IM) promises to extend desktop instant messaging to wireless devices. The current generation of mobile IM technology is not very sophisticated, due mostly to interoperability issues. But this should change soon. Ericsson, Nokia, Motorola and other companies are the prime movers behind the Wireless Village group and its parent, the Open Mobile Alliance, which are working to establish a set of specifications for interoperability of mobile Instant Messaging services.

Multimedia Messaging Service (MMS)

   One of the most recent developments in wireless messaging is known as multimedia messaging service (MMS). MMS is an advanced version of SMS that allows users to enhance their messages by incorporating sound, images, and other rich content, transforming it into a personalized audio and visual message. With MMS, it is not only possible to send your multimedia messages from one phone to another, but also from phone to email, and vice versa. This feature dramatically increases the possibilities of mobile communication, both for private and corporate use. Multimedia Messaging Service has already become a hit in Japan, where J-Phone’s popular sha-mail service claims more than six million subscribers to its picture messaging service.

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O

Organic search results

   Organic search results are the listings on a search engine results page (SERP) that appear because of factors such as relevance to the search term and valid search engine optimization (SEO) efforts rather than because of search engine marketing (SEM) or trickery.

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S

Search engine

On the Internet, a search engine is a coordinated set of programs that includes:

   A spider (also called a "crawler" or a "bot") that goes to every page or representative pages on every Web site that wants to be searchable and reads it, using hypertext links on each page to discover and read a site's other pages

   A program that creates a huge index (sometimes called a "catalog") from the pages that have been read

   A program that receives your search request, compares it to the entries in the index, and returns results to you.

An alternative to using a search engine is to explore a structured directory of topics. Yahoo, which also lets you use its search engine, is the most widely-used directory on the Web. A number of Web portal sites offer both the search engine and directory approaches to finding information.

Search engine optimization (SEO)

   Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly

Social customer relationship management (Social CRM)

   Social customer relationship management (Social CRM) is customer relationship management fostered by communication with customers through social networking sites, such as Twitter and Facebook.

Satellite

   In general, a satellite is anything that orbits something else, as, for example, the moon orbits the earth. In a communications context, a satellite is a specialized wireless receiver/transmitter that is launched by a rocket and placed in orbit around the earth. There are hundreds of satellites currently in operation. They are used for such diverse purposes as weather forecasting, television broadcast, amateur radio communications, Internet communications, and the Global Positioning System, (GPS).

   The first artificial satellite, launched by Russia (then known as the Soviet Union) in the late 1950s, was about the size of a basketball. It did nothing but transmit a simple Morse code signal over and over. In contrast, modern satellites can receive and re-transmit thousands of signals simultaneously, from simple digital data to the most complex television programming.

Short Message Service (SMS)

   Short Message Service (SMS), commonly referred to as "text messaging," is a service for sending short messages of up to 160 characters (224 characters if using a 5-bit mode) to mobile devices, including cellular phones, smartphones and PDAs.

   SMS, short for short messaging service, is the dominant form of wireless messaging. SMS messaging is available on most 2G networks and all 3G networks. With SMS, subscribers can send short text messages (usually no more than 160 characters) that are immediately delivered to and from wireless handsets. SMS messaging is particularly popular in Europe and Asia.

Smartphone

   A smartphone is a cellular telephone with an integrated computer and other features not originally associated with telephones, such as an operating system, Web browsing and the ability to run software applications. 

   The first smartphone was IBM's Simon, which was presented as a concept device (rather than a consumer device) at the 1992 COMDEX computer industry trade show. 

Social Media Marketing

   Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social networking

   Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals. 

T

Texting (text messaging or wireless messaging)

   Texting (sometimes called "text messaging" or "wireless messaging")is sending short text messages between cell phones, pagers or other handheld devices. Messages are sent through SMS (short message service). Users can also send text messages from a computer to a handheld device. Web texting, as it's called, is made possible by Web sites called SMS gateways.

Tweet

   A tweet is a post on Twitter. The act of writing a tweet is called tweeting or twittering. Tweets can be up to 140 characters long, including spaces, and can include URLs and hashtags.The 140-character limit comes from the 160-character limit required by the short message service (SMS). (Twitter reserved the other 20 characters for usernames.) 

Twitter

   Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices. Tweets and replies to tweets can be sent by cell phone text message, desktop client or by posting at the Twitter.com website. 

2D barcode (two-dimensional barcode)

   A 2D (two-dimensional) barcode is a graphical image that stores information both horizontally -- as one-dimensional bar codes do -- and vertically. As a result of that construction, 2D codes can store up to 7,089 characters, significantly greater storage than is possible with the 20-character capacity of a unidimensional barcode.

   2D barcodes are also known as quick response codes because they enable fast data access. 2D barcodes are often used in conjunction with smart phones. The user simply photographs a 2D barcode with the camera on a phone equipped with a barcode reader. The reader interprets the encoded URL, which directs the browser to the relevant information on a Web site. This capability has made 2D barcodes useful for mobile marketing. Some 2D barcode systems also deliver information in a message for users without Web access.

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V

W

Wireless

   Wireless is a term used to describe telecommunications in which electromagnetic waves (rather than some form of wire) carry the signal over part or all of the communication path. Some monitoring devices, such as intrusion alarms, employ acoustic waves at frequencies above the range of human hearing; these are also sometimes classified as wireless.

   The first wireless transmitters went on the air in the early 20th century using radiotelegraphy (Morse code). Later, as modulation made it possible to transmit voices and music via wireless, the medium came to be called "radio." With the advent of television, fax, data communication, and the effective use of a larger portion of the spectrum, the term "wireless" has been resurrected.

Wireless email

   Wireless email is the ability to send and receive email over wireless devices. As 2.5G and 3G networks give users “always on” access to their email (similar to Blackberry devices today), we expect wireless email to become increasingly popular.

Wireless Messaging

   Wireless messaging is the transmission of text or data from one device to another, via a wireless network.

   There are four main forms of wireless messaging : Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Instant Messaging (mobile IM) and Wireless email.

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